Personalised message content and increased payment conversion

With Difference’s ‘click-to-pay’ service you can email, live chat or text your customers a personalized, trackable URL that will prefill reference and payment amount details.  Clicking on the link takes the customer to a mobile friendly payment web page with as much or as little customer information pre-filled as required, allowing them to confirm payment details and complete the transaction.

A customer can enter new card details or use a previously stored card, making it easy for them to complete the payment process.  The personalised URL means there’s no need to enter a reference number or payment amount, just a payment method.


Many of our utilities customers have experienced a substantial increase in payments using click-to-pay.  The click-to-pay concept has also been adapted successfully for more generic utility communications such as meter reading requests.  Other applications include debt collection, payment and invoice reminders, appointments and cancellation services, marketing and promotional messaging and automated surveys.

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